Warner Design Associates

Background:

Warner Design Associates, one of the first firms to specialize in senior living interior design, desired a digital presence that reflected their leadership in the industry. Their social media channels were managed by one of their interior designers as bandwidth allowed, and they desired a partner that could take it off their plate and take it to the next level.  They hired Devon Victoria Communications to ignite their digital marketing through blogging, guest columns on trade publications, and social media marketing.

Challenge:

Establish thought leadership and build relationships with current and potential clients in the digital space.

Tactics:

We worked with Warner Design Associates to establish and execute a polished communication plan for their social media posts and new blog. Each blog or social post had a strategic purpose: positioning their firm as a credible leader, educating current and prospective clients, and/or gaining trust and building relationships by showing engaging, personal anecdotes of the team members. 

Other efforts included securing guest columns on relevant trade publications, social advertising and award submissions.

Results:

Social Media: 651.5% Increase in Social Audience Size in 12 months
Website Traffic: Facebook is consistently the 3rd website referral source
Thought Leadership: Guest columns established on major trade publications.