Pura Vida

Background:

Pura Vida, the popular retailer of bracelets and accessories handmade in Costa Rica, wanted to promote their bracelets to women 18-30 years old as a fashion idea ahead of the trendy Coachella music festival.

Tactics:

As part of a larger social media strategy, Devon oversaw the influencer efforts that included working with YouTube influencers popular with Pura Vida’s target demographic to show how Pura Vida bracelets go with their Coachella packing list in a natural, authentic way.

Results:

245%
ROI

$20.7k
Conversion Value

4,478
Clicks

235k
Views

Videos were also picked up and promoted by popular clothing brands such as Tobi.